Inbound Marketing Specialist

Job DescriptionAt 3dcart, we are dedicated to providing SaaS commerce solutions and services for all business types, from startups to large corporations. We are looking for a motivated, enthusiastic, and competitive data-driven inbound marketer to own the marketing and content strategy for our company. You will be in charge of attracting site visitors, converting those visitors into new leads for the sales department, and nurturing those leads through the buyer's journey, with the goal of driving significant revenue growth and market expansion for 3dcart This role requires a thorough understanding of inbound marketing strategies and content marketing experience across digital channels (social media, blog, paid channels, and website), creating and distributing blog posts, ebooks, whitepapers, customer case studies, webinars, competitor comparisons, infographics, etc., with a focus on driving company awareness and growing our lead and customer base. Responsibilities: Create and manage our inbound marketing strategy and content calendar to increase brand awareness, website traffic, search engine rank, leads, and sales. Develop relevant, dynamic search-engine-friendly content e.g. web copy, blog posts, social media posts, case studies, whitepapers, guides, research studies, etc. Monitor, analyze and report on content marketing metrics and analytics to report to management how inbound marketing efforts turns into customers. Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions. Stay up-to-date with the latest trends and changes with SEO and major search engines. Make an ongoing effort to understand and stay up-to-date on the e-commerce industry, products, and clients; keeping informed of industry trends and marketing approaches. Qualifications: 3+ years of experience in digital content strategy, including content creation, marketing automation, analytics, social media marketing, blogging and search engine optimization Bachelor's Degree in Marketing, Journalism, Communication or a related field Experience working in technology or software companies (SaaS platform or eCommerce provider is a plus). Knowledge of lead nurturing and marketing automation. Inbound Marketing certification is a plus. Understanding of conversion optimization, customer journey analysis, persona work and customer segmentation is a plus. Experience using Google Analytics and Adwords Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content. Social media marketing experience Growth hacking experience Company Description3dcart is a leading eCommerce software developer and eCommerce web solution provider ranked 745th as America's fastest growing business in 2010 (published by Inc. Magazine).We offer a fast-paced and exciting work environment where you will be learning alongside talented developers doing the best work of their careers. Benefits401(k) retirement savings planGroup health plan (with prescription benefits)10 Paid Days Off (increases with years of service)Company-paid life insurance (with accidental death & dismemberment benefits)Access to over 100 discount offers including discounts on computer, vehicle and wireless purchases6 paid holidays: New Year's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, ChristmasFree snacks and coffee