Assistant Media Planner/Buyer

Employer
Marketing Performance Group
Location
West Palm Beach, Florida
Salary
Open
Posted
May 22, 2017
Closes
Jul 23, 2017
Ref
2924630031#FL--J2CBackfill.1
Category
Operations
The Position: Assistant Media Planner/Buyer MPG is looking for a strong candidate to join our Team as Assistant Media Planner/Buyer. The Assistant Media Buyer works with our Media Supervisor and Media Buyers on media research, rate negotiation, media placement, budgeting, invoice reconciliation, analysis, and more. This is for a position located in our Boca Raton, FL office. ______________________________________ Key ResponsibilitiesDaily responsibilities will include, but are not limited to: Media Planning/Buying: Assisting Media Planners and Media Supervisor in creating client media plans Learning how to leverage available research to improve planning and buying strategies Utilizing buying software to create and manage media plans Working with Media Buyers to assist in maximizing client media budgets Placing broadcast, outdoor and print media buys Aggressively negotiating rates Tracking and placing broadcast media plans Evaluating new media opportunities in print, out-of-home and digital advertising and writing POV s Managing and tracking client budgets Approving invoices and reconciling discrepancies Approving media vendor make-goods and updating media plans, as appropriate Assisting in post-buy analysis Participating in on-going communication with clients Assisting in measuring and tracking results and developing client reporting Assisting in on-going communication with clients Accountability for plan execution; ensuring plans deliver on relevant media objectives Relationships&Service: Gaining working knowledge of client business and assigned local media markets Representing Agency with Clients and media community; periodic travel to client media markets to meet with local media reps, as needed. Maintaining productive relationships with client contacts and local media reps Presentation: Responsibility for researching and writing media POV s and presenting to Agency Senior management Responsibility for presenting to POV s to clients, as appropriate _____________________________________ Desired Skills/Experience A bachelor s degree from a four-year college/university; a major in business, marketing, communications or a related field is preferred Proficiency with Microsoft Office Applications (Word, Excel, PowerPoint) Strong numerical aptitude and accuracy Critical thinking and creative problem solving skills Strong written and verbal communication skills; ability to present themselves in a professional manner Should be energetic, self-motivated and eager to learn. Able to think creatively and tackle complex problems Motivated to work in a team environment that promotes collaboration _____________________________________Company Description The Marketing Performance Group is a dynamic and entrepreneurial marketing and media management agency, working with clients across the US. Our office is located in Boca Raton, Florida. Founded in 1987, MPG was established to meet the needs of companies seeking the superior media planning and buying services traditionally available to only the largest of advertising clients. Since its founding, MPG has placed hundreds of millions of dollars in advertising --- on a local, regional and national basis. Our media buying expertise covers both traditional media (print, television, radio, away-from-home), as well as interactive media (search marketing, mobile, email, social media, etc.). MPG clients, both past and present, span a wide range of industries --- from retail to casino gaming and from financial services to durable medical equipment. In our thirtieth year of operations, our focus at MPG remains on helping our clients identify more effective and efficient ways to deliver their advertising message to their target customers and thereby improve the return on their advertising investment. Marketing Performance Group offers excellent company benefits, including competitive salary, major medical, 401-K and a profit-sharing plan.