Social Media Manager

Applicants must be able to provide a personal and professional portfolio of past campaigns across multiple platforms.

Education:

Bachelor's Degree in related field (advertising, marketing, communications, etc.), or equivalent combination of education plus work experience

Responsibilities:

• This role will oversee moderation of all brands and provide strategy and ongoing support for listening, proactive engagement and guest recovery across all channels.
• Able to work cross-functionally with paid media, email marketing, event planning and pub
• Provide ongoing social media training & education for team members from all departments in the form of educational newsletters, how-to manuals, and hands-on training sessions.
• Analyze KPIs and report on social media engagement metrics to provide a clear sense of value for social initiatives and drive towards defining ROI.lic relations, brand and legal to ensure social media inclusion and alignment.
• Manages and executes ongoing social media marketing activities across various social media channels such as Facebook, Twitter, Instagram, Pinterest Google +, and You Tube.
• Maintain a comprehensive knowledge of trends and emerging technologies in the social media industry.
• Manages content strategy, paid and organic campaigns, and reporting in alignment with Brand, Communications and Digital, Sales and Marketing Operations,
• Identifies and manages results of social media marketing campaign Optimization opportunities on the Web, increase consumer / owner engagement and education, to help drive / achieve revenue and lead generation for the Company
• Manages review of social media marketing campaigns through ongoing measurement and review of campaign-related data and reports to increase effectiveness across a variety of social media channels.
• Oversees moderation and ensures customer service alignment and SLA of guest response/recovery across social channels.
• Understands, manages and quantifies social media marketing expenses implemented and determines how to alter campaigns according to results achieved.
• Manage agency partners to ensure social strategy and KPIs are met and align with business/brand goals.

Experience:

• 5+ years of social media/digital marketing experience required
• Developing/managing social media marketing initiatives and campaigns in a corporate setting.
• Must have hands-on experience executing paid social media campaigns.
• Ability to think strategically and identify and resolve problems in a client-centric environment.
• Strong written, organizational and interpersonal communication skills are required.
• Must be detail-oriented, able to prioritize tasks and manage deadlines in a fast-paced environment.
• Self-motivated, independent worker who can lead social media projects beginning to end across departments while ensuring best practices are followed.
• Basic understanding of web technologies (i. e., HTML, CSS, JavaScript, XML).
• Understanding of web analytics, with hands-on experience with an analytics package preferred (i. e. Adobe Omniture or Google Analytics).
• Experience implementing and managing marketing campaigns across various social media sites such as Instagram, G+, Pinterest, Twitter, Facebook, WordPress, video channels/You Tube and other social applications.
• Requires strong understanding of digital and Web tools and technologies such as email, mobile and social marketing applications.
• Deep understanding of Social Media platforms, capabilities and social media management tools.
• A basic understanding of HTML and common web application platforms
• Ability to establish measurements and success metrics where none currently exist
• Ability to configure COTS and SaaS to meet requirements
• Experience and strong knowledge in search engine optimization
• Intermediate Illustrator and Photoshop skills
• Microsoft Office
• Microsoft SharePoint
• Knowledge of Google products and services (including, but not limited to: Google Analytics, research, SEO)

Benefits:

• 100% company paid medical, dental, and vision for the employee
• 401k match up to 4% employee contribution
• 3 weeks paid time off
• 3 paid volunteer days
• 7 Paid holidays

Additional Perks:

• Respectful environment
• Work-life balance
• Overall team collaboration and support
• Snacks and drinks provided throughout the day
• Breakfast provided on Fridays
• Company functions

Physical Activity for this position:

• Sitting and/or standing -Must be able to remain in a stationary position 50%
• Walking -The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
• Talk/hear Speaking-Communicate, Detect, Converse with, Discern, Convey, Express oneself, Exchange information
• Use hands/fingers to handle or feel – Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

Qualified candidates will be asked to take a drug and background screen.