Digital Marketing Director

About:

Market Traders Institute Inc. (MTI) is an industry leader in trading technology and investor education for the past 20+ years; based in Orlando, Florida. We help investors make better, faster, and smarter trading decisions by using our proprietary strategies and trading technology. MTI has been recognized as an INC. 5000 (2015 & 2016) fastest growing employee-oriented culture companies in America and has received several awards for the being a “Best Place to Work” in Central Florida.

Market Traders Institute Inc. (MTI) is looking for a Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for Market Traders Institute. As a Digital Marketing Director, you should have in-depth marketing experience and a passion for cutting-edge digital experiences, exceeding growth goals, and driving excellence. Providing forward-thinking ideas, building and maintaining a strong digital presence, and catapulting the organization with industry best practices is what makes this individual successful.

Education: 

BA – in marketing or equivalent, MBA preferred

Compensation Structure:

Exempt/Salary- Up to $110k; based on experience.

Responsibilities:

• Manage Marketing Traders Institute (MTI) digital properties to support the company's business objectives (e.g. revenue, qualified leads, brand presence, awareness)
• Manage and drive all organic and paid media efforts (SEO, PPC, social, email delivery, and blogs)
• Use digital metrics to benchmark and deliver upon KPIs (e.g. site traffic, visitor paths, conversion rates, velocity) to optimize digital investments to ensure a strong sales pipeline (and ROI)
• Test the performance of landing pages, special promotions, content and product placement
• Coordinate with corporate marketing, field marketing, and communications to align online activity with broader campaign initiatives
• Oversee media spend and search against performance metrics to optimize results
• Optimize website for optimum e-commerce and organic lead capture
• Ensure brand and message consistency for maximum conversion across all digital marketing channels (website, blogs, emails and social media, etc.)
• Develop specific campaigns to create and maintain high levels of engagement and conversion
• Forecast sales performance trends and act proactively to increase market share
• Monitor competitive digital activity and provide ideas to differentiate MTI

Desired Skills:

• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Experience with a variety of digital marketing technologies and “best practices” to maximize marketing automation, SEO, PPC and retargeting, Google Analytics, content syndication, etc.
• Experience with eCommerce or digital sales funnels
• Proven track record achieving revenue goals and marketing contribution targets (website traffic, conversion -- web and demand generation, social media impact)
• Proven product and market messaging and storytelling experience and expertise
• Experience in selecting / managing creative and digital agency partners
• Student of SiriusDecisions methodology
• Strong team management and communication (written and verbal) skills
• Five plus years of B2C online marketing with a strong focus on analytics and optimization (organic and paid)
• Three plus years of B2C social media marketing experience, including the operation of tools for listening, posting and analyzing (shared and owned content)
• Experience leading cross-functional teams and managing budgets, analytics, and agencies
• Online education and financial services experience desired

Benefits:

• 100% company paid medical, dental, and vision for the employee
• 401k match up to 4% employee contribution
• 3 weeks paid time off
• 3 paid volunteer days
• 7 Paid holidays 

Additional Perks:

• Respectful environment
• Work-life balance
• Overall team collaboration and support
• Snacks and drinks provided throughout the day
• Breakfast provided on Fridays
• Company functions

Physical Activity for this position:

• Sitting and/or standing -Must be able to remain in a stationary position 50%
• Walking -The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
• Talk/hear Speaking-Communicate, Detect, Converse with, Discern, Convey, Express oneself, Exchange information
• Use hands/fingers to handle or feel – Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

Qualified candidates will be asked to take a drug and background screen.