Marketing Executive
- Employer
- Merlin Entertainments
- Location
- Orlando, Florida
- Salary
- Not specified
- Posted
- Aug 14, 2018
- Closes
- Oct 13, 2018
- Industry
- Entertainment / Leisure
The role’s core responsibility is to execute Marketing and Trade, Schools, Groups and Network Marketing initiatives delivering budgeted visitor numbers, revenue as well as creating and maintaining local network relationships and partnerships for the attraction. Provides support to the Marketing Manager in executing PR and marketing tactics.
Key Objectives:
- Execute local Marketing & Sales tactics in line with agreed attraction strategy, and in collaboration with the Marketing Manager and Regional Head of Marketing.
- Drive volume through securing local 3rd party promotional partnerships, in line with target audiences and in collaboration with the Marketing Manager.
- Ensure adaptation and delivery of creative executions to partners, in line with agreed partnerships.
- Ensure that all marketing outlets have updated information on hours, pricing, promotions, etc. and the information is being communicated to all attraction departments, guests and clients.
- Collaborate with the Marketing Manager and Regional Head of Marketing to generate PO’s, and ensure logging and tracking of all marketing related operating expenses.
- Responsible for set-up of new tickets and discounts, as agreed with Marketing Manager and Regional Head of Marketing.
- Ensure all marketing & sales activities, internal and external, exude the quality the brands.
- Execute activities targeting schools/groups/nursery/preschool/day care and educational organizations.
- Build sales partnerships and voucher distribution with Network Marketing parties such as social influencers, PTA’s, pre-schools, childcare centers, and parent & toddler associations.
- Drive volume through Group organizations such as Scouts, YMCA, summer camps/summer schools, after school programs etc.
Key Responsibilities:
- Working with the Marketing Manager to secure and fulfill local, regional and national promotional opportunities & relationships.
- Assist with the development and execution of the annual social media content calendar.
- Take the lead liaising with operations in coordinating and executing special events both corporate and themed.
- Coordinate and traffic all local creative needs – including advertisements, website listings and promotions.
- Track and report street team activities in conjunction with the Operations Team.
- Ensure all marketing expenditures are coded and input properly and into the department tracker in a timely matter.
- Seek and coordinate cost effective ways to produce/deliver collateral – gather all print quotes in accordance with the Company’s printing procurement.
- Maintain and organize collateral stock.
- Responsible for set-up of new tickets and discounts, as agreed with the Marketing Manager and Regional Head of Marketing.
- Other projects as assigned by the Marketing Manager, Regional Head of Marketing or General Manager.
Health & Safety
- Responsibility to ensure compliance of Health, Safety & Security within the workplace and in line with the Group Policy (HS001).
- Ensure that risk assessments have been carried out for area or responsibility and are reviewed regularly.
- Understand risk assessments within own workplace and ensure reporting of any new risks to appropriate line manager.
- Responsible for ensuring that team members follow safe working practices.
- Ensure own compliance of safe working procedures in place for work activities within job role.
- In cases of incidents or accidents ensure appropriate reporting is completed in a timely manner and if necessary the corrective action has been taken to avoid repeat of such incidents and accidents.
Qualifications:
- College degree in a business management and/or related field, or equivalent experience.
- Experience in promotions and/or marketing specifically in developing and executing promotional partnerships.
- Extensive knowledge of Microsoft Excel and Word.
- Excellent communication and motivational skills.
- Proven ability to work on multiple projects simultaneously and multi task as necessary.
- Great organization skills, detail oriented and self-starter.
- Ability to work with people from all levels of discipline.
- Open to new learning’s and quickly adapts to change.
Work Environment:
Various inside and outside areas within the Attraction, with varying temperatures and floor surfaces.
Working Pattern:
Working hours will vary and will include evening, weekend and Bank Holidays. Days worked are five out of seven although this is flexible.
Other Requirements:
- Excellent communicator with positive attitude.
- Excellent coach and motivator.
- Understanding of Health and Safety regulations.
- Computer literate.
- Good understanding of staff welfare.
Confidence to demonstrate the passion in the product and the people.