YMCA of Central Florida Orlando jobs

Digital Content Designer

433 N. Mills Ave. Orlando, FL 32803

 

COMPANY OVERVIEW:

The YMCA of Central Florida is considered a recognized leader within the YMCA national movement, with operations in over 20+ locations across six counties. We work in conjunction with our community members to improve the lives of others and ensure everyone, regardless of age, income or background has the opportunity to learn, grow and thrive at the Y.

SUMMARY 

Are you a hands-on contributor who lives and breathes user experience through effective digital content, enjoys complex challenges and collaborates well with Product, Design, Technology and others? In this role, you will join the Digital Marketing Team helping the YMCA of Central Florida transform its online presence. We believe content is an essential part of the overall user experience and are committed to creating a best-in-class digital experience that is engaging, user-friendly, educational, informational and effective in driving leads and sales.

As a Digital Content Designer, you will take a leading role in gathering information across the Association, creating and developing website pages/posts that explain, inform and educate prospects, participants and members of the many aspects of the YMCA mission and cause.

The ideal candidate will have proven experience in creating an online presence that converts prospects into buyers and an environment that upholds a remarkable user experience and increases visitor engagement, marketing leads and sales. The candidate will advance the YMCA mission through product offerings and learning experiences that compel an informed user to engage with the YMCA through online membership or program purchase, donations or volunteerism.


ESSENTIAL FUNCTIONS

  1. Translate YMCA programs and offerings into clear, effective content that target personas can use with ease and delight.
  2. Write strong, compelling web content, (including development and integration of documents, infographics, video, images, e-books, PDF’s, calendars, etc.) spanning website, blogs and social media with high editorial standards of accuracy and quality.
  3. Collaborate with internal teams on content strategies to develop an approach for messaging and create calls to action that prompt a user along the buyer journey.
  4. Coordinate with YMCA Family Centers and Program Departments to standardize a process for updating and maintaining accurate website content and upholding brand standards as part of a centralization strategy.
  5. Write copy that is targeted and increases qualified traffic, leads and engagement with YMCA website and other platforms.
  6. Conceptualize and design visually appealing, conversion-optimized landing pages.
  7. Understand each customer’s brand and voice and implement it in everything created.
  8. Passionate about design with a solid understanding of color palettes, and website layouts and adhering to brand guidelines.

QUALIFICATIONS:

  1. Bachelor's degree in English, Technical Communication, UX Writing, Computer Science, Information Design, or related field or equivalent experience.
  2. Proven experience as a Digital Content Designer or related field.
  3. Detail-oriented and excellent online communicator with creative design experience using Adobe creative software tools.
  4. Knowledgeable in SEO techniques.
  5. Intermediate/Advanced understanding of WordPress, HTML5, CSS.
  6. Ability to generate creative ideas.
  7. Experience with visual communication principles and ability to create visuals.

•   Ability to perform well under pressure and under short deadlines.

 

  • Have agility, perseverance, patience.

•   A solid digital portfolio of past work is a desired.

 

COMPANY BENEFITS

Along with a highly competitive pay structure, the YMCA of Central Florida provides exceptional benefits, which include the following:

  1. Affordable and quality healthcare (medical, dental, vision options).
  2. Long Term Disability and Life Insurance provided at no cost to the employee.
  3. 12% Employer funded retirement plan after two years of service with immediate vesting and the ability to add additional earnings from first day of employment.
  4. YMCA membership for employee and household.
  5. Generous paid time off package.
  6. Exceptional career opportunities with the nation’s most valuable and recognized non-profit brands.
  7. A challenging, fun and cause-driven work environment with creative, talented and diverse individuals!

The YMCA of Central Florida is a Drug Free Workplace and is committed to the policy of Equal Opportunity prohibiting discrimination in employment. We will not discriminate and will take to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, pregnancy, martial or parental status, disability, veteran's status, genetic information,  sexual orientation, gender identity or gender expression, or any other category protected by federal, state or local statute.

The YMCA of Central Florida is committed to teaching life skills, values and an ethic of service to strengthen individuals, families and youth by developing health in spirit, mind and body. Our positions offer competitive compensation and the opportunity to work in a diverse environment with individuals who are passionate about youth development, healthy living and social responsibility.