Communications and Digital Marketing Manager
- Location
- 26945 Bella Vista Drive, Howey in the Hills, FL 34737
- Salary
- $45,000
- Posted
- Oct 21, 2020
- Closes
- Dec 20, 2020
- Category
- Communications, Marketing
- Hours
- Full Time
- Career Level
- Manager
Reporting to the Director of Marketing and Recruitment, the Communications and Digital Marketing Manager is responsible for the following:
- Implementation of communication strategies for parents, agents and alumni as well as internal communications for employees and students
- Analysis of KPIs
- Generation of annual sales and marketing goals in support of business objectives
- Support regional content for LATAM and Asian markets
- Responsible for design and update of marketing collateral
- Responsible for activity on social media sites and reporting on performance against metrics
- Conceptualize and produce email campaigns for various audiences
- Press releases and media strategy
- Copywriting for internal and external audiences
- Write, design and publish monthly newsletter
- Monthly and weekly marketing report
- Brand positioning initiatives
- Website maintenance
- Search Engine Optimization
- Content curation and distribution across multiple channels
- Produce, shoot and edit marketing photos and videos
- Provide marketing support for International Junior Golf Tour
- Manage relationships with strategic partners and vendors
Qualifications:
- A BS Degree in marketing communication
- 5-8 years of experience in marketing
- Strong analytical and problem-solving skills
- Strategic thinker with sound financial acumen
- Demonstrated proficiency with MicroSoft Office and Adobe CS
- Strong written and verbal communication skills – published articles
- Special event planning experience
- Professional photography and video production experience
- Website and Social Media management experience