Social Media Manager

SUMMARY OF OVERALL PURPOSE:

Responsible for planning, creating and executing content across social media platforms. As a resource to our Development Team, working in coordination with the Public Relations Assistant Director, this position will craft and deliver stories to Increase awareness of our mission and significantly impact engagement. 

KEY ACCOUNTABILITIES:

Planning

Develop and manage monthly content calendar, in collaboration with various internal teams and external partners, for optimal storytelling 

Create the channel strategy and execute campaigns to deliver on the content calendar and business objectives  

Oversee day-to-day management of campaigns to ensure brand consistency

Production

Produce, edit, publish and share engaging content, including video content, to support social media plans 

Develop, manage, optimize and provide regular reporting for KPI's for all social media platforms

 Coordinate media buys across channels

Create and manage Give Kids The World blog

Publicity

Provide media and publicity support for Public Relations Assistant Director for signature events, campaigns and corporate partners

Community Management 

Ensure all social communities are delivering on their objectives and providing a positive experience for users, track user-generated content, respond to comments/questions, etc. 

Stay current on emerging technology, platforms and trends to generate new ideas and increase brand engagement  

Build relationships with thought leaders and influencers to increase awareness, leverage existing media relationships and cultivate new contacts within the industry 

All other duties as assigned 

PHYSICAL DEMANDS BEYOND NORMAL OFFICE ENVIRONMENT:

Ability to travel for overnight occasions

Ability to operate a motorized vehicle, including battery-operated golf cart

Ability to lift and transfer 25 lbs.

SKILLS, COMPETENCIES, EDUCATION AND EXPERIENCE

Excellent written communication skills, with expert grammar, punctuation and proofreading skills

Experience using communication skills to conceptualize, structure, and write compelling copy transforming complex information into clear, engaging content 

Expert knowledge of social media platforms, including their best practices 

Professional certification in Google Analytics

General knowledge of search engine optimization and internet ranking for web content

Relevant experience in determining a target audience and catering unique campaigns to each

Strong understanding of marketing strategy

Keen understanding of how to connect business goals and brand objectives to social KPI’s, including hands on experience with social analytics and reporting 

Ability to translate campaign results into actionable insights and future optimization 

Excellent organizational and administrative skills with the ability to manage and execute tasks in a dynamic environment 

Establishes effective working relationships by adjusting approaches to meet the needs of a diverse team 

Effectively identifies and analyzes problems. Uses creative solutions to solve problems with varying degrees of information

Proven ability to maintain a high level of confidentiality, tact, professionalism and integrity 

PC skills including Microsoft Office (Outlook, Word, Excel, PowerPoint) 

Bachelor's Degree in Business Management, Marketing, Communications or Journalism 

4-5 years of relevant experience in social media and public relations, designing and executing plans

Experience with fundraising and peer-to-peer campaigns preferred 

Experience with photo/video production preferred 

Give Kids The World is a drug-free workplace.