Florida Virtual School Header


Email Marketing & CRM Specialist

Work From Home

PLEASE NOTE: Your application will expire one year from the time of submission. Please feel free to apply to any other positions for which you may qualify.

Our team members enjoy competitive salaries, a well-rounded benefits package, generous paid time off (including 25 holidays, vacation, and sick leave), and an array of professional development opportunities.  We're always looking to add to our team of more than 3,000 dedicated professionals who are leading online education worldwide with transformative digital solutions – personalized to every student. 

Job Posting End Date:

Deadline to apply is 11:59 PM on


Job Title:Email Marketing & CRM Specialist

Contract Type:Employee

Annual Salary:$52,621.00 - $94,718.00

(Support staff salary will be based on internal equity and experience)


Job Description Summary:Our Mission is to equip students for success by developing and delivering highly effective digital learning through an intuitive online platform.

FLVS does not discriminate in admission or access to, or treatment or employment in its programs and activities on the basis of race, color, religion, age, sex, national origin, marital status, disability, genetic information or any other reason prohibited by law.

The Position:

Position General Summary:

The Email Marketing & CRM Specialist develops and executes the internal and external email marketing activities of Florida Virtual School, including lead generation/nurturing for FLVS B2C and B2B programs. The Email Marketing & CRM Specialist conceptualizes email campaigns and analyzes performance of CRM strategy to recommend changes in execution to support the overall organizational strategy.

Essential Position Functions:

  • Execute email campaigns across customer journey and decision cycles, delivering content to current and prospective students, families, and partners

  • Coordinate with teams and stakeholders to prioritize emails and develop messaging strategy; perform copywriting and editing of content that aligns with brand guidelines

  • Build and deploy email engagement programs to convert key audience segments using landing page forms and marketing automation/drip programs

  • Develop and maintain database for targeted communication to leads, prospects, and customers, working with strategic marketing and market research teams to forecast, measure, and report on lead acquisition

  • Partner with B2B team to develop a clear CRM/email strategy throughout the customer lifecycle to maximize sales for educational products and services, developing long-term messaging plan and identifying opportunities to enhance use of systems

  • Optimize email communications through A/B testing and ongoing analysis of response rates and conversions to measure effectiveness and make actionable recommendations; provide insights on key performance indicators (KPIs) and trends, including user behavior, market opportunities/conditions, and multi-touch attribution modeling

  • Complete special projects as assigned

  • Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others

  • All work responsibilities are subject to having performance goals and/or targets established

(These essential functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related duties as required.)

Minimum Requirements:


  • Bachelor's Degree in Marketing, Communications, Digital Advertising; or equivalent combination of education and relevant experience


  • Three years in email marketing, digital communications, CRM management, or related field(s)

  • Experience with email and marketing automation platforms (Pardot preferred)

  • Experience with CRM systems (Salesforce preferred)

Knowledge, abilities and skills:

  • Knowledge of email marketing strategies and best practices

  • Knowledge of email regulations including CAN-SPAM, Canada's Anti-Spam Law (CASL), and GDRP

  • Understanding of design, digital/content marketing, lead generation and nurturing

  • Working knowledge of HTML

  • Highly proactive self-starter and problem solver

  • Ability to excel in a detail-oriented, deadline-driven environment

  • Excellent verbal and written communication skills

  • Ability to prioritize tasks while maintaining constant level of high quality

  • Strong interpersonal and customer service skills

  • Ability to work with/for multiple employees and meet deadlines

  • Excellent organizational skills

  • Ability to schedule and meet deadlines

  • Ability to be self-motivated

  • Ability to be a strong team player and work with multiple employees to achieve deadlines



Clearly and effectively conveys and/or presents information verbally; summarizes what was heard to mitigate miscommunication; Shares ideas and perspectives and encourages others to do the same; Informs others involved in a project of new developments; Disseminates information to other employees, as appropriate; Effectively uses multiple channels to communicate important messages; Keeps supervisor well informed about progress and/or problems in a timely manner; Writes in a clear, concise, organized and convincing way for a variety of target audiences; The written message is consistently error-free; The written message has the desired effect on the target audience


Prioritizes customers (internal and external) and their needs as primary and is dedicated to meeting their expectations; Develops and maintains customer relationships; builds credibility and trust; Quickly and effectively solves customer problems; Provides prompt, attentive service in a cheerful manner; adapts to changing information, conditions or challenges with a positive attitude; Incorporates customer feedback into delivery of service to provide the best experience possible for the customer; Actively promotes FLVS in community by serving as a FLVS ambassador or volunteer


Relates well with others; Treats others with respect; Shares views in a tactful way; Demonstrates diplomacy by approaching others about sensitive issues in non-threatening ways; Considers and responds appropriately to the needs, feelings and capabilities of others; Fosters an environment conducive to open, transparent communication among all levels and positions; Takes the initiative to get to know internal and external customers


Has the skills, abilities, knowledge and experience to be successful in functional area of expertise; Dedicates time and energy to keeping abreast of the latest information related to area of expertise and technology; Picks up on technology quickly; Does well in technical courses and seminars; Produces high quality work in organized and timely fashion



Finds common ground and solves problems for the good of all; Can represent his/her own interests and yet be fair to other groups; Solves problems with peers with minimal “noise”; Is seen as a team player and is cooperative; Easily gains trust and support peers; Encourages collaboration; Is candid with peers


Comes up with a lot of new and unique ideas; Easily makes connections among previously unrelated notions; Tends to be seen as original and value-added in brainstorming sessions; Takes calculated risks; Is not afraid to try new things and potentially “fail fast”


Seeks feedback; Gains insight from mistakes; Is open to constructive criticism; isn't defensive; Proactively seeks to understand his/her strengths and areas for growth; applies information to best serve organization; Recognizes how his/her behavior impacts others and incorporates insight into future interactions


Accurately scopes out length and difficulty of tasks and projects; Sets objectives and goals; Breaks down work into the process steps; Develops schedules and task/people assignments; Anticipates and adjusts for problems and roadblocks; Measures performance against goals; Evaluates results


Uses his/her time effectively and efficiently; Concentrates his/her efforts on the more important priorities; Can attend to a broader range of activities as a result of organizing time efficiently; Can marshal resources (people, funding, material, support) to get things done; Can orchestrate multiple activities at once to accomplish a goal; Arranges information and files in a useful manner


Uses rigorous logic and methods to solve difficult problems with effective solutions; Probes all fruitful sources for answers; Can see hidden problems; Is excellent at honest analysis; Looks beyond the obvious and doesn't stop at the first answers


Can be counted on to exceed goals successfully; Very bottom-line oriented; Steadfastly pushes self and others for results; Is full of energy for the things he/she sees as challenging; Not fearful of acting with a minimum of planning; Consistently seizes opportunities; Consistently exceeds goals

Physical Requirements and Environmental Conditions:

  • Frequency of travel: Occasional travel is required for meetings, trainings and conferences; location may vary and may require overnight stays

  • Light physical activities and efforts required working in an office environment

(Reasonable accommodations will be made in accordance with existing ADA requirements for otherwise qualified individuals with a disability.)