Analyst, Digital Analytics
As an analyst at Darden Restaurants focused on Darden's brand portfolio, you will work closely with the Brand teams, the Digital Marketing team (CRM, Digital Media, and Digital Properties) and cross-functional teams throughout Darden to determine how our customers interact with our marketing websites and apps. You will deliver analysis that will drive the continuous improvement and optimization of our brand pages, digital efforts and marketing spend.
-Contribute to data requirements for site side and campaign performance tracking reports
-Detail tracking requirements for existing web and mobile sites and new site launches
-Assist in trouble shooting data collection issues to help ensure tracking and reporting is functioning optimally, create & maintain reports, dashboards and analysis and work with partners to enhance data collection capabilities as needed.
-Create reports, analysis and actionable trend information to help the business optimize the digital channel and understand and enhance user experience, utilizing both quantitative and qualitative data sources.
-Derive actionable insights from this reporting and analysis and work with marketing team to optimize ongoing campaign or enhance future efforts.
-Track and analyze web site performance, trends, click stream, paths and results of digital marketing initiatives to provide data driven business intelligence, optimize media and campaign investments, and improve the online experience.
-Explain Key Performance Indicators (KPIs) and performance results to stakeholders.
-Provide day-to-day support of analytics systems to end users
-Professional experience with Adobe Analytics (Formerly Omniture), Google Analytics or other analytics tools.
-Professional experience with tag management systems, such as Google Tag Manager or Adobe Launch
-Advanced use of Microsoft Excel in a professional setting.
-Experience delivering web analytics reporting.
-General understanding of or experience in detailing out tracking requirements and working with developers to implement/troubleshoot
-Ability to keep up with web industry trends and best practices.
-Analytical capabilities with a variety of toolsets.
-Ability to do ad-hoc problem analysis.
-Demonstrated communication and organizational skills.
-Problem solver: ability to learn how the systems interact.
-Exhibited attention to detail, demonstrated organization skills, and ability to work independently and manage multiple projects/responsibilities at the same time
-Ability to stay on top of a problem until it is resolved and proactively communicates status to other organizations.
-Must be self-motivated, and be able to hit the ground running with a positive attitude, desirous to learn and build skills.
-At least 2 years' experience in web analytics and interactive marketing, with an emphasis on applied web metrics and analysis
-At least 2 years' experience in enterprise level web site analytics tools (tagging, running reports and log file based)
-At least 3 years' experience in web analytics and interactive marketing, with an emphasis on applied web metrics and analysis
-Familiarity with Adobe Analytics (Formerly Omniture), Google Analytics or other Analytics software
Advanced excel skills (Vlookup, Pivot tables, Macros)
-At least 3 years' experience in enterprise level web site analytics tools (tagging, running reports and log file based)
-Familiarity with using Microsoft Azure Dev Ops to plan and monitor tasks/projects